All sessions · Sac Tech Week 2026
More Customers, More Revenue: Using AI Without Losing the Human Touch
The Commons at Granite City · 705 Gold Lake Dr, Suite 150
Getting more customers and growing revenue is a system, not a personality trait. Brian Hammond (FYC Labs) shows how founders, SMB owners, and early teams can use AI to find the right buyers, convert more conversations, and keep deals moving without sounding like a robot or losing the human touch that actually wins trust.
You'll leave with a clearer picture of where growth leaks in your own customer journey, which parts to hand to AI first, and three practical plays you can run the following week.
What you'll learn
- How to map your path from first touch to revenue and spot where customers stall
- How AI helps you find and research the right buyers (without spraying everyone)
- How to use AI for follow-through that converts. Nail your replies, proposals, and next steps so they don't die in the inbox
- What never to automate, and how to keep the personal touch that grows revenue
Who it's for
SMB owners, tech founders, and early-stage teams scaling up. Or, anyone wearing the “get more customers / grow revenue” hat, whether or not “sales” is in their title.
About the speaker
Brian J. Hammond is VP of Sales at FYC Labs, an award-winning software development agency. He helps founders and SMBs turn AI into practical customer and revenue systems, and writes the “Selling Satire” blog.